Diego Valdés González

Personal interests

What I do when I am not modeling a project. Endurance sport taught me how to hold a line under pressure; hockey taught me how to do it with a team; the rest is what I read, what I practise, and who I keep close.

Sports

Ironman 70.3

Three half-distance races, most recent first. Each one taught something the previous one had not.

  • Los Cabos

    Ironman 70.3 · 6:59:03 · the hardest

    The worst conditions I have raced in: swimming against the current in hot water, a hot fast headwind on the bike, no clouds, a heat wave, and a course with real climbing that was burning me alive. I vomited twice while riding and did not stop. I got dizzy and had to put everything into my breathing, and did not stop. By the end of the bike leg my mind was hunting for a way out — I thought about faking a fall, because I would rather have taken the crash than keep going. I never stopped. I reached transition and completed the half marathon one step at a time. It is the hardest physical thing I have ever done.

    Diego crossing the Ironman 70.3 Los Cabos finish line wrapped in a Mexican flag.
    Ironman 70.3 Los Cabos — 6:59:03.
  • Boulder, Colorado

    Ironman 70.3 · 5:09:33 · no gels

    My best race and the one I would point to. I was at my highest physical level and my head had already been trained by Indian Wells, so I went all in: five hours and nine minutes, without a single energy gel. I fainted the moment I crossed the line. I had given up my entire social life for it, gladly, because I had one objective and I did not want anything pulling me off course. Remembering it still gives me chills.

    Diego jumping through the Ironman 70.3 Boulder finish arch, his name and 5:09:33 on the board above.
    Ironman 70.3 Boulder — 5:09:33.
  • Indian Wells

    Ironman 70.3 · my first

    My first one, and the one that showed me what this sport actually demands. The mentality it forces on you is simple and brutal: one stroke, one pedal, one step at a time. What I took away is that dedication is what makes greatness — I learned it on that course, not in a book.

    Diego running through the Ironman 70.3 Indian Wells La Quinta finish arch with both fists closed.
    Ironman 70.3 Indian Wells · La Quinta.

Marathon

  • Berlin

    27 September 2026 · 3:44:36 · my first

    I went out hard. Aerobically I felt untouchable, and for twenty-five kilometres I was. Then the bill came in: I had skipped the strength work, and the course collected on it — legs first, then ankles, then feet. From there it stopped being a race and turned into a decision I had to keep making, step after step. Past kilometre forty the real suffering started: two kilometres left, and they were the longest of my life. I crossed in 3:44:36, which tells you the engine was there and the structure under it was not. That is where the lesson landed, and it is not about running. Recovery, a preparation runway long enough to respect, and the distance itself are the three things we talk ourselves out of taking seriously — in a race and in a deal. I paid twenty-five kilometres to learn it, and I would not trade it.

Ice hockey

Mexico national team, 2018–2022.

  • National team

    2018 — 2022

    • Called up to Mexico’s national ice hockey team at 17, the youngest player in its history.
    • Played the first Latam Cup, where we finished second to Colombia — a squad that has since sent two players to the NHL.
    • Offered a contract in the AHL, one league below the NHL. I turned it down.
    Diego and his teammates celebrating on the ice in Mexico jerseys at the 2018 Amerigol Latam Cup.
    Amerigol Latam Cup 2018, Coral Springs, Florida — the first edition.
  • Titles

    • Two national championships, one of them as captain.
    • Five Santa Fe league titles. The league runs twice a year; the national title is the champion-of-champions weekend played between the league winners.
    Diego on the ice holding the champion-of-champions cup and plaque, a captain’s C on his jersey.
    Champion of champions, 2023–24 season. The C on the jersey is the captaincy.

Emotional intelligence

Semiología de la vida cotidiana

  • Twelve courses

    ≈500 hours

    Twelve courses, around five hundred hours in total. It is a class about living a happier life: understanding other people, and not judging them. It gave me a language for things I had felt without being able to name, and it is where I found a version of myself that holds together. It is the centre of how I think about emotional intelligence — but it is not the whole of it. The rest is what I read, what I practise, and who I keep close.

Reading and practice

  • The maintenance

    Around ten books on emotional intelligence and spirituality, Joe Dispenza among them. I meditate often. Neither of those is a project with an end date — they are the upkeep, and they are what keeps the coursework from being something I once did.

Day to day

Learning

  • A book and a half a month

    What moves me is not the reading itself — it is wanting to know how things actually work. It is the same instinct that makes me take a financial model apart until I can see where every number comes from, and it is why picking up a new tool has never felt like extra work.

Health

  • Prevention, not repair

    I pay attention to what I eat and I treat health as something to protect rather than fix later. The reason is not vanity: I think more clearly and I last longer when the basics are handled, and the work I do rewards being able to concentrate for a long time.

The people around me

  • A small circle, held a long time

    What my friends tell me is that they come to me when they need a straight answer, and that they read me as objective. That is the compliment I would have chosen. I also choose deliberately who I spend time with: I want to be around people I would like to resemble — people with values, with real commitment, good at what they do, humble, and willing to lead.

Family

  • The part of the week I do not move

    I am close to my parents, to my siblings and to the wider family — cousins, uncles and aunts. My grandparents I see every weekend, and usually more than that. It is not an obligation I keep up; it is the one thing in the calendar that everything else moves around.